Charlie Baillie · CEO
17 August 2026
Ampverse.
An AI-native GTM system for specialist sellers. Build the commercial playbook and the AI operating layer together, prove one revenue motion, then expand it market by market.
Ampverse has built a profitable specialist business at roughly $13–14M in annual revenue. But the sales system has not caught up. Sellers still source their own leads, B2B demand generation is limited, onboarding is inconsistent, and valuable knowledge sits with a small number of people.
The constraint is not market credibility. It is turning specialist expertise into a repeatable commercial system.
Scale the expertise. Not the headcount.
The strongest sales pattern is already visible inside Ampverse. Gaming-native sellers outperform when they can translate genuine category knowledge into commercial trust. The job is to systemise that advantage without flattening it into a generic sales process.
Capture what the best people know
Buyer context, market nuance, proof, objections, campaign patterns and the judgement behind good commercial decisions.
Turn expertise into a system
Clear ICPs, positioning, acquisition plays, qualification, proposals, coaching and a shared rhythm the team can actually run.
Equip every seller to perform at their best
Research, preparation, knowledge retrieval, content, coaching and follow-through powered by a living Ampverse GTM Brain.
Gaming-native remains the edge. The system makes that edge transferable.
One foundation. One motion proven.
Install the commercial foundation once. Prove it through one market and one buyer motion. Every additional market, segment or team then becomes a module, not another transformation project.
Ampverse GTM Brain
Company and market context, ICPs, positioning, proof, sales method, knowledge architecture, governance and a feedback loop that improves the same shared brain as the team works.
First market × buyer motion
Additional market or segment
Onboarding and coaching
Proposals, expansion, marketing, CS
Install once. Expand by module.
Built through live work. Not as a library project.
The minimum viable brain is installed while Module 1 is being designed and run. Real buyer conversations, proposals and decisions keep the system current.
Two stages. One continuous build.
GTM + AI Sales Audit
2–3 weeks · From AUD $6KMap the current sales and AI operating system. Define what the playbook and GTM Brain must contain. Assess the context, tools, data, workflows and team readiness, then select the first market × buyer motion.
90-Day GTM + AI Embed
2 days per week · Scoped through AuditBuild the GTM playbook and sales brain in parallel, run the first module with the team, measure it and transfer ownership.
Additional modules
Sequenced from evidenceReplicate into another market, buyer segment, team or workflow without rebuilding the commercial foundation.
The Audit defines the build. The Embed produces it.
Diagnose the system. Design the sprint.
What we examine
- Markets, buyer routes and revenue priorities
- Current playbook, lead generation and sales process
- How sellers work across Line, Discord, handoffs and coaching
- AI proficiency, use cases and readiness by role
- Knowledge, context, data, tools and internal AI ownership
What Ampverse receives
- GTM findings plus AI-readiness and workflow opportunity map
- Playbook coverage map: what must be created, proven or captured
- Recommended first market × buyer motion
- Minimum viable GTM Brain architecture, context sources and ownership
- Exact 90-day scope, workflow sequence and success measures
The Audit connects the GTM decisions to the AI implementation. It maps what the playbook and brain must contain, then designs the 90-day build.
Strategy and implementation. Built together.
Two embedded days each week for 90 days. Works operates alongside Ampverse's commercial team, with clear ownership and a regular decision cadence.
GTM build
- Segment and ICP decisions
- Positioning and sales narrative
- Lead generation plays
- Sales process and playbook
AI enablement
- GTM Brain and context routing
- Research and preparation
- Knowledge capture and retrieval
- Onboarding and coaching support
Decide. Prove. Make it repeatable.
The precise plan is an output of the Audit. This is the working shape we would expect to test.
Foundation + decisions
- Confirm the first market and buyer motion
- Resolve ICP and positioning decisions
- Install the minimum viable GTM Brain
- Baseline the current motion and measures
Module 1 live
- Launch lead generation and sales plays
- Run research, preparation and follow-through workflows
- Capture seller feedback and buyer evidence
- Coach through live opportunities
Refine + transfer
- Measure leading and commercial signals
- Update the playbook from evidence
- Train the internal owner
- Define the next expansion module
Start where evidence can compound.
The first module is a decision, not a guess. The Audit compares candidate motions against strategic value, available evidence, ownership and how easily the learning can transfer elsewhere.
SEA market motion
A focused publisher, brand or agency motion in one operating market, shaped around the local team and real pipeline.
Market-entry motion
A repeatable route for game publishers entering Southeast Asia, combining regional knowledge with Ampverse's specialist execution.
Existing-client expansion
A structured way to surface new briefs, markets or services inside current publisher, brand and agency relationships.
These are candidate starting points, not a recommendation made before the evidence is mapped.
Clear lanes. One shared outcome.
The work should strengthen Ampverse's internal capability, complement the existing AI team and fit the way sellers already operate.
Work with the internal AI team
Share architecture, data and governance decisions. Keep product and campaign AI ownership with Ampverse.
No autonomous AI SDR theatre
Human-approved workflows support specialist sellers. They do not impersonate relationships or automate judgement away.
Design for Line and Discord
Meet the team in its real channels, then introduce structure where it improves visibility and coaching.
No product engineering in this scope
Custom software, campaign platforms and influencer tooling remain separate unless Ampverse asks Works to scope them independently.
Playbook built. System installed. Operating in 90 days.
We built the go-to-market playbook and the AI system together, tested them through live vertical campaigns, bedded them into the operating rhythm, then handed over a system the founder could run.
Before
- Profitable SaaS with strong retention.
- No repeatable lead-generation motion.
- Positioning, customer knowledge and sales judgement trapped with the founder.
What we installed
- GTM playbook: ICP, positioning, priority markets, sales process and campaign method.
- AI GTM Brain: 60 connected files spanning company context, evidence, calls and decisions.
- Vertical engine: three market playbooks with lists, landing pages, messaging and outreach.
- Reusable workflows: assess a segment, create a vertical pack, coach deals and capture learning.
The system did not end as a strategy document. It was live, tested and operating inside the business within three months. Prior engagement delivered by Zac King via SellAnything, before Works.
Playbook. Stack. New BDM. ≈$580K pipeline.
We built the complete outbound operating system, recruited a new BDM into it, got the motion live and created approximately $580K in recorded pipeline during the 90-day sprint.
Before
- The founder handled every enterprise demo and follow-up.
- Pipeline lived in Gmail and spreadsheets.
- A previous BDM hire had failed because there was no system to support them.
What we installed
- GTM playbook: compliance positioning, ICP, sales process and 21 campaign plays.
- Tech stack: Attio, Apollo, enrichment and AI sales support working as one system.
- Campaign engine: target lists, sequences, reporting and live microcampaigns.
- Sales capacity: recruited, onboarded and coached a new BDM inside the playbook.
Recorded pipeline comprised approximately $180–190K in qualified opportunities plus a $400K strategic-partnership opportunity. Prior engagement delivered before Works.
Enterprise sales system. >$2.4M ARR potential.
We turned a specialist clinical product and founder network into a structured portfolio of enterprise opportunities, with the commercial case, account strategy and sales assets to move them.
Before
- Enterprise opportunities were relationship-led and developed deal by deal.
- Complex buying groups needed board-level commercial cases, not product demos.
- The founder needed senior GTM support across outreach, tenders and negotiation.
What we installed
- Account system: named targets, stakeholder maps, triggers and next-action plans.
- Value system: ROI models, board-ready business cases and rollout economics.
- Enterprise assets: proposals, tender responses, re-engagement plans and negotiation guardrails.
- Pipeline rhythm: live strategic plan spanning optometry groups, hospitals and health funds.
Pipeline potential, not booked revenue. The aggregate excludes additional unpriced opportunities. Prior engagement delivered before Works.
Scope the Audit.
A 30-minute working session to confirm the in-scope commercial team, the decisions Charlie needs answered, access to the right evidence and the candidate first motions worth comparing.
Then Works returns a fixed Audit scope, timeline and fee.
Book the scope session →